Management of Organization

Question: Discuss about theManagement of Organization. Answer: Introduction: Sports direct started as a single store located in Maidenhead, which was founded by mike Ashley in the year 1982. Eventually, the company has not only became the largest sports retailer as far as the revenue and profit is concerned but also owns a huge number of lifestyle, sports and fashion brands that are famous worldwide. They have around 420 stores in the United Kingdom. out of the 420 stores, majority of them under the trademark of Sportsdirect.com. The premium lifestyles division currently operates in 130 stores in the United Kingdom and the stores operate under the trademarks of USC, Flannels, Van Mildert and Cruise (Sportsdirect.com 2016). The international presence of Sports Direct is also commendable. Sports Direct has retails store that is entirely owned by them, joint ventures with various retailers and have their products in stores that are owned by other retailers. In the 19 European countries, there are 270 stores of Sports Direct. However, the strategy of Sports Direct is not to stop and keep on growing and developing. The current strategy of Sports Direct is to expand in the EEA countries in the coming three to five years (Markets.ft.com 2016). The marketing strategy of sport direct is not limited to the brick and mortar stores. Their online presence is also strong and they deliver the products to the doorstep of the individuals. The mission and vision of Sports Direct is to become the leading lifestyle and sports retailer in the market of the United Kingdom as well as internationally. Sports Direct aims at sustainable growth of the shareholders by delivering the customers with high quality products and products of the leading brands (sportsdirectplc.com 2016). They aim to grow by increasing their efficiency, effectiveness and the capacity of the operations to satisfy the customers. The mission statement of Sports Direct is to provide customers with high quality sports clothes and equipments at an affordable price and give unmatched customer service (the Guardian 2016). Some of the values of sports direct are: To work as a single team Plan for future success Strive to lead in the business as well as help in energizing other people Do things in ethical manner Create a good impression on the customers as well as in the market Satisfying the customers Deliver proper results The values of the company and then development of the employees has helped in high performance of the company and high reward for the company that has helped in achieving success for the organization. References Markets.ft.com. 2016.Sports Direct International PLC, SPD:LSE summary - FT.com. [online] Available at: https://markets.ft.com/data/equities/tearsheet/summary?s=SPD:LSE [Accessed 4 Sep. 2016]. Sportsdirect.com, 2016.About Us | SportsDirect.com. [online] Sportsdirect.com. Available at: https://www.sportsdirect.com/customerservices/otherinformation/aboutus [Accessed 4 Sep. 2016]. sportsdirectplc.com, 2016.Annual Report Accounts 2016. 1st ed. [ebook] Available at: https://www.sportsdirectplc.com/~/media/Files/S/Sports-Direct/annual-report/2016-annual-report-accounts.pdf [Accessed 4 Sep. 2016]. the Guardian, 2016.Sports Direct International | Business | The Guardian. [online] the Guardian. Available at: https://www.theguardian.com/business/sports-direct-international [Accessed 4 Sep. 2016].